William Hill Online Casino Review

William Hill has grown to be one of the most recognised betting brands in the world. The business model is based on digital bookmaking and they have no cash betting offices in the UK. As a market leader they have developed an excellent mobile casino app which compares favourably with that offered by the main competition. There is also a nice welcome bonus for new players. You can read all about it further in this review.

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The William Hill mobile and desktop sportsbook features about 30 sports on the Main Menu and many other minor sports. Other markets include financials, politics, entertainment and weather. Mobile customers can make deposits in 28 currencies and the site can be read 15 languages. Overall betting margins are about average and bets can be placed from £0.10 up to a maximum that varies for each sport and league. The maximum win from one bet is £1,000,000 but this is only for football and maximums vary for other sports.


Interesting FactsDescription
Number of Available Currencies28
Betting MarginsAverage
Maximum Winnings£1,000,000

William Hill are an authorised betting partner with the British Horse Racing Authority which allows them to sponsor races and associated events. They are also a member of IBAS which regulates independently on betting disputes and that includes any disagreements that are specific to the William Hill mobile casino app. They are advocates of responsible gambling and there is reference to keeping control of betting in their television adverts. However, at the time of writing the British Government are considering banning gambling adverts before 9pm which could have a huge effect on the betting industry in the UK for operators and customers who bet using mobiles.

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William Hill Online Casino Bonus

It is the industry standard to offer a welcome bonus for the new customers to your brand, and William Hill is no exception. When you create a new account on their website, the bonus becomes available to you. You can get 100% bonus on your first deposit, up to £300. However, you must know that first you must opt in to receive this bonus. Not everyone wants to have a bonus when they sign up. Some people prefer playing with their own money. Here are, in short, some details about William Hill online casino bonus:

William Hill Online Casino Bonus InfoBonus Details
Welcome bonusFirst deposit bonus
Bonus amount100% up to £300
Minimum deposit£10
Wagering condition40x
Expires after7 days
How to get it?Click on one of the links

However, you are not getting this bonus money for free. There are certain conditions that you must meet in order to be able to withdraw that money and the winnings generated from it. Like we said, first you have to opt in for the bonus before depositing the money. Then, you have to make a minimum first deposit of £10. If you deposit £9 or less, you will not be able to get the bonus. There is also the issue of the wagering condition. Namely, you have to wager the money that you received as bonus 40 times. That means that you have to play for up to £12,000 to be able to withdraw that bonus money and the winnings generated from it. Otherwise, you are just playing for fun with that money. Which can have its benefits, like trying out the games without spending your own money. However, it makes it understandable as to why people choose not to take the bonus when registering. Final note is that the bonus expires after 7 days, which is how long you have to go through the wagering conditions in order to keep the money.

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William Hill Mobile Casino App

The William Hill mobile casino app can be seen in the form of a web app that operates on mobile browsers, such as Safari for iPhones or the regular browser for Android and Windows. The signup process is quick and easy with a bookmaker that is regulated by the British Gambling Commission.

William Hill offer variations on Playtech games such as mobile European roulette and Premium Series features. William Hill also offer an Android app which works on any device that followed Android 4.3. Some users prefer to just play the browser based games but there are other options based on personal preferences.

At William Hill you can play your favourite casino games from a smartphone or mobile device. The app is user friendly and easy to navigate, bring the excitement of a real life casino into the palm of player’s hand. You can play some Instant Play Games without downloading but on a compatible iPhone, iPad or Android device.

If you want to play at William Hill Mobile Casino using an iPhone or iPad the app is available on the App Store. There is also a Live Casino App that can be downloaded with no cost. Mobile customers have access to live dealer games such as roulette, blackjack, baccarat and Hold’em. Customers are very well catered for in the William Hill mobile casino and the mobile site compares favourably with that of LeoVegas.

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Casino Games

Casino games at the William Hill mobile casino are displayed under the following headings: Slots, Table, Card, Jackpot, Live Dealer, Jackpots and New.

Slots include Age Of Egypt, Gem Heat, Jungle Giants, Dirty Dancing, Robocop and dozens more. Select your favourite slot game from the grid displayed.

Table games include a range of roulette games with craps, darts, megaball and many others.

Card games include a variety of blackjack and poker games.

William Hill Customer Service

As a William Hill customer you can contact the support team using the following methods which are available 24 hours a day and 7 days a week: Live Chat, Email, Telephone – Customer Services, Telephone – Betting and Post.

The site also has an extensive FAQ section which is displayed in the following categories:

  • Username and password
  • Cashing out of bets
  • Touch ID
  • Account verification
  • Deposits and withdrawals
  • In-play betting
  • Live streaming
  • Responsible gambling
  • Settlement of bets

Customers can also provide feedback, both good and bad through the email form. Detailed rules for specific sports and general betting are featured on the William Hill site.


There are many deposit options which include credit and debit cards, e-Wallets such as PayPal, bank transfer and even cheques sent by post. Fewer withdrawal methods are allowed but all the major banking options are included. You have access to a full transaction history showing bet records and profit and loss. The transaction history can be filtered by sport and date range so customers can identify problem areas and results on specific days.

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You can visit our reviews of LeoVegas and William Hill Casino if you wish to know how others do it.